Search results for "050211 marketing"
showing 10 items of 1071 documents
The Importance of Empowerment in Entrepreneurship
2017
Empowerment comes at a time when global competition and change require people to take initiative and be innovative. Based on the active, persistent, and change-oriented behaviors associated with psychological empowerment, the chapter states that empowerment can contribute to entrepreneurship. The dimensions of empowerment that suggest a theoretical and empirical link with entrepreneurial behavior are discussed. Several propositions regarding the interplay between empowerment and entrepreneurship are formulated. The chapter describes paths to promote empowerment and entrepreneurship in applied context and suggests future directions to advance research on empowerment in the field of entrepren…
Analysis of salivary detection of P16INK4A and RASSF1A promoter gene methylation and its association with oral squamous cell carcinoma in a Colombian…
2019
Background Epigenetic factors play a fundamental role in the etiopathogenesis of oral squamous cell carcinoma (OSCC). This study evaluated if salivary detection of P16INK4A/RASSF1A gene promoter methylation might be linked to the clinical/histological features of OSCC in a Colombian population. Material and Methods Methylation-specific polymerase chain reaction (MSP-PCR) was used to detect the methylation frequency of P16INK4A/RASSF1A genes in DNA obtained from whole saliva collected of 40 healthy controls (HC) and 43 OSCC patients. Determination of the clinical performance of MSP-PCR assay was based on standard algorithms derived from two-way contingency table analysis. The association of …
Chemical–Physical, sensory analyses and consumers’ quality perception of local vs. imported loquat fruits: a sustainable development perspective
2020
Local products and their distribution through short supply chains play a key role in the sustainable development of many rural areas, as affirmed by the 2030 Food and Agriculture Organization of the United Nations (FAO) Agenda. Moreover, in the last years, more and more consumers have shown a specific interest towards local production, pushed by the need for healthy eating, protecting the environment, and boosting the local economy. However, the cultivation of local fruit varieties or ecotypes has considerably decreased in the last decades because of their low production potential. As a result, many farmers have been forced to replace local orchards with few worldwide grown cultivars, causi…
On Some Misconceptions Concerning Digital Banking and Alternative Delivery Channels
2016
A great deal of conceptual confusion surrounds the notions of digital banking and innovative alternative delivery channels that support banking and other financial transactions globally. The authors contend that the concepts of digital banking and associated delivery channels are ambiguous and restrictive; their usability has been undermined and their purpose and objective have, to a large extent, been misunderstood. Against this backdrop, the authors offer an inclusive definition of digital banking and delivery channels and provide logical explanations of these terms that can benefit scholars, the telecommunication sector, the banking industry, policy makers, and service providers (in term…
Controversias en la transición del libro de texto en papel y electrónico a los contenidos digitales
2018
It is suggested that, given the economic and cultural scale that the book represents in our society, the layout of the paper and digital version will live together for a long time. Therefore, textbooks will suffer a very similar fate. The current change is focused on the transformation of textbooks in digital content with different formats and access routes. Through this process, we are studying the disputes that these changes cause, whereas they reflex the level of assimilation of the technological innovations on the part of citizens. By means of ethnographic strategies, we try to understand inductively how different educational agents are accepting such innovations. The centres that we ha…
Emotional Design: Discovering Emotions Across Cars’ Morphologies
2020
The primary focus behind the overall design involves shifting from a designer-centric concept to a user-centric one. In essence, cars are utilitarian from an engineering point of view and symbolic-emotional from a social point of view. The modern car retains a strong social position and also generates vivid emotions. The tellability of a car is the priority when communicating with a customer. As a result, this paper proposes a computational approach towards studying the relationship between car morphology and the aforementioned produced emotions. Emotions are considered self-measurable and physiologically distinct. Each car is thus self-evaluated emotionally by a panel of potential users. T…
La performance hospitalière : à la recherche d'un modèle multidimensionnel cohérent
2009
Cet article a pour ambition de proposer un modele multidimensionnel coherent de la performance hospitaliere. En effet, le secteur hospitalier doit repondre a une performance globale et multidimensionnelle (qualite et securite des soins, utilisation optimale des ressources, productivite, satisfaction du patient, etc.). En France, aucun modele integrant les differentes dimensions de la performance hospitaliere n’a pour l’instant ete instaure alors que l’hopital public est au centre d’enjeux essentiels pour son avenir. Pour construire ce modele, nous nous appuierons d’une part sur une comparaison des systemes hospitaliers de trois pays anglo-saxons et d’autre part, sur une revue des cadres con…
Influence of Biologically Oriented Preparation Technique on Peri-Implant Tissues; Prospective Randomized Clinical Trial with Three-Year Follow-Up. Pa…
2019
Purpose: The objective of this prospective randomized clinical trial (RCT) was to analyze and compare the clinical behavior of three types of prosthesis supported by single implants in the posterior region after three years functional loading. Materials and Methods: Seventy-five implants were divided into three groups according to the type of prosthetic restoration: screw-retained crown (Group GS); cemented crown without finishing line (biologically oriented preparation technique) (Group GBOPT); and conventional cemented crown with finishing line (Group GCC). The clinical behavior of each restoration type was analyzed after 3 years functional loading by analyzing radiographic peri-implant b…
Role of MUC4 in idiopathic pulmonary fibrosis
2019
Background: Idiopathic pulmonary fibrosis (IPF) is a chronic, progressive and irreversible form of fibrotic intersticial lung disease, characterized by uncontrolled fibroblast proliferative processes and alveolar type II epithelial dysfunction. MUC4, a multi-domain transmembrane glycoprotein, is often overexpressed in epithelial cancers, with consequences for the biological properties, involved in cellular processes related to IPF. However, the role of MUC4 in IPF has not beet studied yet. Objective: To analyze the implication of MUC4 in IPF Methods: Lung tissue from 14 healthy and 14 IPF patients was obtained. MUC4 expression was analyzed by western blot, RT-PCR and immunohistochemistry. T…
Consumers' willingness to pay for natural food: Evidence from an artefactual field experiment
2018
Abstract Among foods with credence attributes, food with “natural” components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18–35 years old) consumers’ interest and willingness to pay for chewing gums having the natural attribute. Our analysis shows that over 68% of consumers are interested in the natural attribute and are willing to pay a price premium. We also find that consumers’ higher age and interest in the environment have significant impacts on consumers’ preferences for the natural attribute.